The return of the beard

For decades thick beards used to be associated with tramps, professors or Harley bikers. Most guys would not consider going out with their friends styled as a ZZ Topper look-alike, until now.


Ffor several seasons now, thick and well-trimmed beards have been considered a sign of good style and fashion. Hipsters riding their Dutch bikes had lost the monopoly for wearing beards and now bearded models roam the catwalk, promoted by top fashion designers. It seems that facial hair is the perfect match for elegant suits – they were all the rage at the prestigious Pitti Immagine Uomo fair in Florence. Everyone seems to be growing beards – sportsmen, musicians and movie stars alike. Beards have even conquered the red carpet as both Jared Leto and George Clooney collected their Oscar statues wearing beards.

Men know well that having a beard is definitely not a sign of sloppiness. It takes a lot of time and effort to tame a beard so that it doesn’t look bushy. A lot of new barber shops are being opened in large cities. Barbers trim beards according to facial features, give practical advice and select appropriate care products from a surprisingly wide, and consequently growing product range. Masters of the razor recommend the best cleansing soaps and shampoos, conditioning oils or glossy pomades and waxes, which are often scented with nature inspired fragrance notes such as musk, cedar tree or conifer needles. Recently media and blogs have been flooded with articles on so-called lumbersexual men whose trademark is their impressive beard. They are strong, attractive men who openly articulate their needs and are not afraid to take risks.

Some beard wearers reject traditional beard styles in terms of shape and color. Trendsetters endorse the so-called “merman style” of half men, half tritons. Mermen are dyeing their thick beards in bright shades of turquoise, amaranth or cobalt, often using fluorescent hair dyes for a truly spectacular effect.

Pop culture followers are no doubt aware of the immense popularity of fantasy sagas or Scandinavian mythology – only to mention the Thor movies, Vikings series or The Witcher computer game. All of these stories feature main characters wearing thick beards. Contemporary men also enjoy looking and feeling like mythical heroes. This is why they proudly grow facial hair to show that they can feel the call of the wild.